About us

Born amidst the challenges of the COVID-19 pandemic in July 2020, Bold Gold Aeration & Dethatching Services represents resilience, ambition, and community spirit. This local venture, based in Midland, Texas, is the brainchild of Noe, Noaa, and Ulises – a family united in their pursuit of creating greener, healthier landscapes across the Permian Basin.

Noe, a seasoned natural gas plant operator, found his full-time work affected by the pandemic. Concurrently, Noaa and Ulises were navigating the shift to online education. Seizing this crossroads as an opportunity, they embarked on an entrepreneurial journey, founding a business that would augment their income and contribute to the aesthetic charm of Midland-Odessa.

The faith and support of our clients have been instrumental in shaping Bold Gold's journey. We take immense pride in our high-quality service, and our consistent growth reflects our dedication and expertise.

Today, Noe’s full-time role remains, but his sons have learned invaluable lessons from this venture. Noaa, now an I&E Tech professional, was able to fund his Associate’s degree in Automation through his work with Bold Gold, and is now pursuing a Bachelor's in Automation Engineering at Odessa College, with plans for a Master's in Software Engineering at Texas Tech.

Ulises, a senior at Midland High School and part-time student at Midland College, has developed a keen understanding of finance and business management through this venture. In Spring 2022, he made his first hire - Damyen Chavez, his best friend since second grade, who also juggles school, work at Bold Gold, and his forthcoming Mechanical Engineering degree at Texas Tech.

At Bold Gold Aeration & Dethatching Services, our mission extends beyond transforming lawns. We aim to foster a sense of pride in our community, one lawn at a time, underpinned by our commitment to professional, friendly customer service. Welcome to Bold Gold – where we nurture nature, and ambition grows.